The Harris campaign is shifting towards a more aggressive strategy to attack former President Trump in the remaining weeks before the election. Internal data shows that sharper messaging against Trump could persuade undecided voters to support Harris. The campaign intends to highlight Trump’s past actions and rhetoric in new ads and harsh language on the campaign trail. This strategic shift marks a departure from the focus on defining Harris and explaining her record to voters. The campaign aims to present the choice in the election more clearly by contrasting Harris with Trump, emphasizing his major vulnerabilities. The goal is to crystallize the choice for voters in the closing stretch of the campaign. While the majority of Trump’s campaign ads have been negative, the Harris campaign has been balancing positive and negative ads. The new ads will focus on Trump’s record and rhetoric, as well as tying him to the Project 2025 conservative policy blueprint, which is unpopular and has connections to Trump allies. The campaign believes that this approach will both highlight Harris’ plans and point out why she believes Trump is not qualified to be president. Despite concerns from some Democrats about going too negative, the campaign is moving forward with this strategy.
Photo credit
www.nbcnews.com
