Paris Fashion Week proved to be a massive success, with the event garnering $648.9 million in media impact value, a 53 percent increase from the previous year, according to Launchmetrics. The week was dominated by Asian celebrities, with names like Kornnaphat Sethratanapong and LingLing Sirilak Kwong standing out and driving a significant amount of attention.
Influencer MrBeast also made waves by snagging the number three spot thanks to his Instagram and Facebook posts featuring the Eiffel Tower and Paris Fashion Week. The event saw brands like Dior and Valentino topping the charts in terms of media impact value, with Dior leading the pack at $117 million.
Overall, media generated the majority of MIV at 62 percent, with celebrities, influencers, owned media, and partner content contributing to the rest. Short-form video platforms like TikTok also saw a surge in MIV, with a 92 percent increase.
Tom Ford’s move from Milan to Paris and the presence of notable stars like Doechii helped boost the brand’s MIV significantly. Similarly, Courrèges saw a doubling in MIV compared to last year, thanks to a colorful display and the attendance of South Korean stars.
With such a successful and star-studded event, Paris Fashion Week once again solidified its reputation as a major player in the fashion world and a hub for celebrities and influencers from around the globe.
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